"We believe that the people in our team fill the brand internally with combined enthusiasm and power which moves to inspire people outside of our company." - HR Director at Björn Borg AB, Lena Nordin
Björn Borg HR Director Lena Nordin accepting the award - image courtesy of Björn Borg
Björn Borg received the world’s first-ever Healthy Business Award during the HR and leadership seminar Healthy Business in Stockholm.
OriginalSteps.com found out more about the achievement from HR Director at Björn Borg AB, Lena Nordin.
How important is the Healthy Business Award for Björn Borg?
The award is a fantastic acknowledgement of our work and it is a great honour to receive it, but the most important thing is that our employees are stronger than what they were a year ago. This is based on the activities that we do together to become a stronger team. We focus on integrating personal "get stronger" goals into our performance management toolbox. Making sure to have good smart monthly goals and then do a lot of different activities that enable all individuals to reach their goals. Activities can for instance be our weekly sports-hour, bi-annual fitness tests, educations and team activities.
Is it just as important to reflect the same ethos as the Björn Borg consumer brand to that of the Björn Borg workplace?
Yes, definitely. We have four prioritized goals in our business plan, the first has do to with our customers and the second with our employees. We believe that the people in our team fill the brand internally with combined enthusiasm and power which moves to inspire people outside of our company.
Will Björn Borg aim to receive the award next year as well?
Well we definitely have a winning attitude in our team, so I am sure there are a lot of good things we can go after together.
Healthy Business Awards puts the light on companies that with a strategic health and work environment engagement create requisites for staff to be sustainable over time.
The jury’s motivation:
Björn Borg is a company that links activities to clear goals and measure target achievement. The company inspires their staff to passionately participate in activities and take responsibility for their own well-being, while the company health initiative is linked to the business and its culture.
The winner works with health and well-being in a strategic way and on an organisational level. To succeed with this, knowledge, courage, endurance and conviction that working with the health of both staff and the company is imperative.
Find out more about Björn Borg on bjornborg.com or connect via Twitter @bjornborg or Facebook @bjornborg