Björn Borg is an international fashion underwear company.
The brand is recognized for high-quality products and creative and innovative design, influenced by the sporting heritage associated with the Björn Borg name.
The Björn Borg trademark in its present form was registered in the late 1980s and established in the Swedish fashion market in the first half of the 1990s. The Group has been developing the brand since 1997 on the basis of a license granting exclusive rights to manufacture, market and sell products under the Björn Borg name. In December 2006 the Group acquired the Björn Borg trademark and obtained exclusive global rights to its use for all categories of products and services.
Even though the product focus is on fashion underwear, Björn Borg currently has operations in five product areas: clothing, footwear, bags, eyewear and fragrances. Björn Borg products are sold in 15 markets, the largest being the Netherlands and Sweden.
The company name Björn Borg:
Björn Borg is a Swedish tennis player and one of the greatest players in sports history. During the period of 1974-1981 he won 11 single titles in Grand Slam tournaments. Borg was ranked the World No. 1 between 1979 and 1981, in a total of 109 weeks. He is therefore number six since the ranking system was introduced in 1973. During his career, he won a total of 61 top-level singles and four doubles titles.
Björn Borg was part of starting the company Björn Borg, but is today only involved as an advisor. He carefully follows the work in the brand and is occasionally participating at launches and events. Björn Borg’s style during his early tennis career is a source of inspiration to the Björn Borg collections.
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