Jeanette Ohlsson Carlborg – saving the planet one tree at a time *photo credit - Anna Wallin (

“…it is all about listening to my heart first and working with what I believe will make a positive change for the future.” - Jeanette Ohlsson Carlborg Founder and CEO of plant4future
Based in Malmö, Sweden, Jeanette Ohlsson Carlborg discusses how adapting her career can create an environmental change.
Tell us more about plant4future? plant4future is an organisation (NGO) with the goal to help save the future for future generations. By planting trees and spreading eco-friendly concepts, we hope to achieve this goal. We have also created Bracelets of Hope which help identify and represent a contribution to the project.

Our mission is to plant 100.000 trees in The Stina-Forrest in Africa.
The Stina-Forrest was setup in memory of my youngest daughter Justina (Stina). To help fulfil her dream of a greener, more eco-friendly and environmentally sustainable world.
Your career has spanned many different paths, directions and even countries tell us more? Travelling has always been an important part of my life. Having spent more than 20 years abroad, on different continents and with different cultures which has perhaps turned me into a modern nomad
I hold a Bachelor degree in the History of Religion from Lund University. In September I will write an essay on religion and ecology to complete my masters program.
Since the year 2000 I run my own business - Kulturlänk AB – working with intercultural communication.
Jeanette Ohlsson Carlborg *photo credit - Gugge Zelander
What does is take to manage an NGO? For me it is all about listening to my heart first, working with what I believe will make a positive change for the future.
Further it is good to ask for advice, studying how other NGOs work and being open to changes.
What is the future prospects for plant4future? Besides planting more trees I would like to create a bigger reach for the project (through marketing, events and talks) and go global with Bracelets of Hope which will translate into many more trees.
If you could name your own planet what would you call it? Ubuntu – a term roughly translating to "human kindness."
Jeanette Ohlsson Carlborg *photo credit - Gugge Zelander
Words of advice for the youth of the planet? Be conscious about the decisions you make, we only have one planet but today we live as if we had many. And don’t forget to teach your parents well!
Find out more - visit or connect via their Facebook page.
Image source and credit: Gugge Zelander and Anna Wallin (

About: The Stina Forrest is a part of the Vi-Skogen project in the four countries around Lake Victoria in Africa -
VI-Skogen (VI Agroforestry)
Vi Agroforestry (Vi-skogen) is a Swedish development cooperation organization that works with support to farmers in the Lake Victoria Basin in Eastern Africa. Vi Agroforestry reaches over one million people through training and advice.
A sustainable environment that makes it possible for people living in poverty to improve their lives.
Through agroforestry and support to farmers’ organisations contribute to poverty reduction, the right to food, increased incomes, increased biodiversity and climate adaption.
Vi Agroforestry works in four countries in Africa: in Kenya in the Kitale and Kisumu regions, in Uganda around Masaka and Kampala, in Tanzania in the Mara and Kagera regions and in Rwanda around Kigali.
Tree planting and environmental work
Vi Agroforestry is working with local farmers’ organization on the ground to ensure sustainable development. Agroforestry is the basis of Vi Agroforestry’s work. By adding components such as organizational development, market oriented production, financial services and measures to combat the greenhouse effect, the results have been strengthened over the years.
Jointly cultivation trees and crops improves the environment, and the farmers increase their output.
Supporting farmers in adapting to climate change is one of Vi Agroforestry’s most important tasks. Growing trees and several kinds of crops together reduces vulnerability to drought and strong winds, for example. Trees prevent erosion and absorb carbon dioxide from the air.
In 2012, 7,078,783 trees were planted