Ever seen a brand or a product and thought to yourself:” wow that would have been a great company to have been a part of from the beginning”? From soft drinks and technology to even sneakers, there is a story behind it all. Can you just imagine if you had been there from the beginning, what a career your life would have had!
It is however never too late and who knows if you good enough and carrying a mental board saying “hire me!” you may just get a place in one such companies.
Whatever the case may be, such companies set trends and change the face of present day business. In today’s society there is a large amount of mishmash that is produced with technology and “pop” media/press.If you remove and try to forget about the politics, the hype, the controversy and just focus on the pure business aspects of these companies, you will find a remarkable thing called an enterprise. It is such enterprises, or freak of natures that have shaped and moulded the world’s economies into something greater than we expected.
Some started out of garages, parent’s homes, some on borrowed money, while others plied their trade`on hopes and dreams. Started by visionaries who sought to build companies into sustainable and great infrastructures, adventures in business where developed and the highway of modern business built. However it was with the help of solid employees (like the manual labourers who sweated to build the pyramids for those who believe that explanation) who also put forward risk by starting with companies with limited track records but still gambled their careers because they shared a dream. Their adventures as employees are the stories that also helped change the world and it is the missed opportunities of the ones who declined the job offers of these future giant enterprises that must still have a small unfulfilled part of their careers yearning for what could have been…like the poor sod of a producer who said “no” to the Beatles…
Here is a list of companies, that we think rock on a “pure” business scale:
Coca-Cola: no matter how much of a health freak you are, the brand, the idea, and concept is here to stay. No organic drink has managed to hit the distribution or sales quota of the Coca-Cola brand. It is themed as a happy company that is known for its zippy advertising and skillful product placement in movies. Its big, it is global…it’s Coca-Cola. From Vanilla Coke (coke-float in a can!),to Fanta and Sprite--the list goes on. The company is more than just a FMCG, it is a creative consumer engine.
Cool factor: Awesome
To work for (based on their brand): Pretty cool
Careers site: http://www.thecoca-colacompany.com/careers
Nike: it is as simple as a tick on a shoe. Athletes from around the world spring to action wearing their products. It is a leader in its field and one of the brands that has fuelled a pop culture with clothing apparel just before the iPad became the next step after a mobile phone. It is a global company with a reach that spreads across any demographic or household income.
Cool factor: “just” awesome
To work for (based on their brand): Could be lots of fun,- if they let the employees test drive the cross trainers!
Careers site: http://www.nikeinc.com/pages/careers
Apple: it is named after a fruit; it provided an alternative to Bill Gates’ offering and it set trends beyond the imagination of many but within the scope its founders! Clever and smart, it is never too late to join such a dynamic enterprise!
Cool factor: Funky, fun and alternative!
To work for (based on their brand): definitely a company that has the ability to inspire a creative career.
Careers site: http://www.apple.com/jobs
Google: It has become the giant of the internet a company started from a small idea to something enormous. The question really is: can Google employ the world?!
Cool factor: Not sure if it is as cool the soft drink industry but it should be a fantastic career opportunity for an individual!
To work for (based on their brand): they are the one company that has made their online business a certainty, with the dynamic nature of the internet this is a very difficult thing to do. It’s a no brainer, if you get an opportunity with them make the most of it! Plus they own Youtube, so that’s just a nice cherry on top!
Careers site: http://www.google.com/jobs
Samsung: They are taking technology beyond its understanding and more to a point of visionary proportions. Smart and easy to use, Samsung has created a multimedia bouquet that is making the world seem just a couple steps short of being set in the life and times of the Jetsons!
Cool factor: Super cool!
To work for (based on their brand): it would be clinical/precision-engulfed fun!
Warner Brothers: They produced Batman with Christopher Nolan- enough said.
Cool factor: See above
To work for (based on their brand): same as the line above!!
Careers site: http://www.warnerbroscareers.com
Quiksilver: If you watch the movie, Bustin Down the Door, you will understand it took companies like this that believed in the future of an outlandish sport, to make it professional.
Cool factor: Extreme awesomeness.
To work for: You get to capture a market by partnering with the worlds best surfers, no contest!
Rolling Stone Magazine: It is the print showcase of the world of music and entertainment. Without a publication like this platforms like MTV would probably not have launched as fast and well as they did. They drove rock music into a culture and showed the world that it wasn’t just about sex, drugs and rock ‘n roll- okay maybe just a little.
Cool factor: It’s the home of cool
To work for (based on their brand): You get to write about or work in an environment that caters for the legends and current stars of the music world…no contest!
BIC: Yes we’re talking about the company that makes the simple pens! They changed the path of the roller ball and pencils almost became a thing of the past until it went all “clutch”. The brand opened up a pathway for stationary to the everyday person whether adult or child, it was a basic tool for documentation before the arrival of technological advances such as the mobile and now smartphones.
Cool factor: Okay we know it is not as cool as could be but still interesting!
To work for (based on brand): Old school brand with new school appeal, good mix.
Careers site: http://www.bicworld.com/en/careers/our-jobs/
Caterpillar: A company that makes things that build, break and dig, sweet!
Cool factor: see line above!!
To work for (based on their brand): Any place you possibly are allowed to get dirty and be paid to do so, just rocks!
Careers site: http://www.caterpillar.com/careers
From a pen company to surfing ideology, technology, media and soft drinks, these are but a few leading companies that have shaped the world’s economies in one way or the other. The challenge they face today as they did when they first started is to keep their appeal whilst increasing their growth - a tough balance but one that can be achieved with the right people!