They brought about funk, colour and an extreme sense to underwear! Stemmed from the name of a tennis legend their global growth and market impact has been well received.
Sources: The official Björn Borg website (BjornBorg.com).
Flirtual reality by Björn Borg - Photographer: Peter Gehrke (Sweden)*
1. Is the company global – Yes (2 points)
2. Employment – Yes, the company hires a broad spectrum of talent. (3 points)
3. Does the company have an internship and/or a graduate program? Yes, “We do take on interns on a regular basis and they follow a program that is set up between the company and their university. We haven’t got a stipulated program per se.” – Björn Borg. (2 points)
4. Is there a mix of hiring fresh graduate talent and experienced talent? Yes (2 points)
5. Does the company have a social responsibility program? Yes “We do work in particular with social community welfare and environment.” (2 points)
Does the company have a student financial aid program? No (0 points)
Side Note: “The company started out with mainly underwear and today, Björn Borg offers sports fashion and underwear designed to make you look and feel active and attractive.” – Björn Borg
Ranking 11 out of 13 = 8.5 out of ten!
Top Companies Ranking Criteria
Max points 13
Yes - 2 Points
No - 0 Points
N/A - Not Applicable
1. Is the company global – does an employee have the capacity to gain global experience - Yes or No
2. Employment - Yes or No for one of the three below
2.1 Does the company hire streamlined specialized individuals only (i.e. only Accountants, Engineers, Lawyers etc). 1 point
2.2 Does the company do both - i.e. specialised with support and additional staff. 2 points
2.3 Does the company hire a broad spectrum of talent. 3 points
3. Does the company have an internship and/or a graduate program? Yes or No
4. Is there a mix of hiring fresh graduate talent and experienced talent? Yes or No
5. Does the company have a social awareness program targeting sectors in environmental, social community welfare, cultural awareness, education, sport or business development? Yes or No
6. Does the company have a student financial aid program? Yes or No
