The future of racing is electrifying! Berlin ePrix 2016 - image source/courtesy FIA Formula E Championship
The motorsport industry is historically one of the cornerstones of the world’s sports market. Fast paced and energised, whether be it on two wheels, four wheels, on land, air or sea, it has always gathered a global following of enthusiastic fans.
When the FIA Formula E Championship was added to this buzzing sports sector, there was a sudden pause. The pause however, was caused by more of an inquisitive approach - after all the historical hustle and bustle of loud roaring engines, popping exhausts and bursting cylinders, seemed to have been shelved for a more quieter and clinical approach. Formula E was the alternative, it brought about a futurist finesse that was sleek, clear and is indeed attractively electrifying....
Paving the way for the future of motorsport is a job description that Formula E reluctantly had to undertake. Though a pressurising role, it is a much needed one. With the use of electric-powered racing cars as its offering, it proves the theory of the benefits and effects of alternative energy. And by doing so, a giant advertisement for the future of racing was sparked!
The future of racing is electrifying! Berlin ePrix 2016 - image source/courtesy FIA Formula E Championship
So what does it take to be a part of Formula E? Surely it is not just a driver with a fast battery-powered car?
In fact the very fabric of the business is so intense that it is far from such…
Made up of multiple teams, all with an ecosphere of their own, it has become an electric racing circus of note. From engineers, medical staff, logistic specialists, communication experts, hospitality practitioners and broadcasters to name but a very few, it is a mix of commercialisation, sport and entertainment. Packaging it altogether is one part, but moving that package around the planet is another thing and when the circus comes to town, so do the fans!
The future of racing is electrifying! Berlin ePrix 2016 - image source/courtesy FIA Formula E Championship
Ten Teams - 20 Drivers - 12 Races - 10 Cities - One Winner
With the ability to conduct its business within the streets of some of the world most beloved cities, it is creating the next generation of fans. Not only can a follower be part of a street race from the very pavement that they may walk on to work, school or home but they can even interactively partake in the race itself. With active participation initiatives such as Fan Boosts - which effectively allows a fan to directly influence a race result, Formula E is putting a new twist into the racing world.
Further fan based interactions include the sim-racing (eRace) around race day whereby fans race against each other on site. The winner then races against all the other official drivers in the simulators right before the actual race. Of course the eRace takes place on virtual versions of the host city tracks, but still this is as close as it can get to the "real thing".
By moving away from the traditional, and becoming a more technology savvy enterprise, it is now garnering a growing interest and has come into its own within the motorsport world. This is not just a global street race – this is the future of sport!
About - visit fiaformulae.com to find out more about the FIA Formula E Championship
