Test Drive a Top Company - OriginalSteps.com

Details: Written by OriginalSteps; Category: Test Drive a Top Company; Published: 15 October 2013; Last Updated: 05 April 2016

A FirstStep.me feature,

Björn Borg

"We want to be perceived as the champion of fashion underwear."

The success of Björn Borg has drawn both attention to the brand and raised a few eyebrows. However their approach to designing a fashion label has been internationally sound and at the same time risqué. Providing a groundbreaking and a modern design mix which is making them become one of the trendiest fashion statements around!

We found out more from Pernilla Johansson of the Björn Borg group about how this Swedish company has challenged and shaped the fashion market.

Details: Written by OriginalSteps; Category: Test Drive a Top Company; Published: 01 October 2013; Last Updated: 20 November 2015

Taking risk by the scruff of the neck and dragging it through troubled waters, is a known mandate of many a financial services company.

A major task made harsher with the current ongoing global financial crisis. It is not easy being a competitor in the financial sector and nor should it be. However there seems to be a growing understanding that through stability, trust and awareness, a safety harness in the financial sector can be created.

Details: Written by OriginalSteps; Category: Test Drive a Top Company; Published: 20 September 2013; Last Updated: 06 April 2016

A FirstStep.me feature,

Hövding

Hövding

“…the overall concept is to offer superior safety through a design solution that appeals to even the most fashion forward trendsetters.” - Terese Alstin founder of Hövding

The ambition behind Hövding and its product range is to encourage more people protect themselves in traffic – quite simple!

Cycling is a global phenomenon and statistics show that every year a large number of people are killed or seriously injured in bike accidents. Even though people are well aware of the risks in traffic - a vast majority of people chose to bike without head protection. There are ongoing debates about the legislation of bicycle helmet usage, but we think that developing new products that people want to use is a much better way to go than forcing people into wearing them. It's not the cyclists who need to change, it's the products therefore we wanted to develop a cycle helmet so attractive that people would be confident to protect themselves.

Details: Written by OriginalSteps; Category: Test Drive a Top Company; Published: 20 September 2013; Last Updated: 20 November 2015

Exploring the business of fashion in the sports industry with Abacus Sportswear a Swedish technical clothing brand that pioneered high-performance stretch waterproof fabric more than 10 years ago.

The company was founded in 1991 by Sven-Olof Karlsson and Ingrid Lindgren-Wachtmeister, two golf clothing sales agents who identified a gap in the market for stylish and functional golf clothing – the cornerstones of abacus®. The pair’s first full collection was unveiled in 1999, which was created with the help of Chris Mattsson, a sports clothing designer who has become the company’s head designer.

Details: Written by OriginalSteps; Category: Test Drive a Top Company; Published: 18 September 2013; Last Updated: 20 November 2015

MakerBot® Digitizer™ Desktop 3D Scanner (picture by Spencer Higgins)

Creativity at your fingertips – a phrase that has been become a cliché of sorts and one most appropriate in a world governed by technology and high demand.

The real question is: how do we harness this demand, creativity and valued technology generation? We could sit back and wait for the next recycled mobile phone or tablet that doesn’t quite meet our expectations, perhaps place a hash tag somewhere…or maybe we could rather use our imagination and start creating, manufacturing and inspiring the world around us.

This ideology is now a possibility with a simple idea and the smart thinking fostered by the creative manufacturing and functionality in world of MakerBot®!